Importance of Web Performance – What You Need to Know about It

In layman’s terms, web performance is the speed in which the page are downloaded and shown on the web browser. Since the early years of the internet, site admins have tried to improve the speed of their download and display.

When web performance is optimized, you can expect improved loyalty among visitors, more satisfied mobile users, and higher ranking among search engines. And because optimization of the website results to less data downloaded, the operation of the website consumes less power. Below are some reasons why web performance is important.

Better Search Rankings

Google has stated that it considers the load time when ranking websites. It has become one of the factors used by the search algorithm to determine how to rank websites. Other factors include the authenticity of the website, and it’s content. But since the start Google has considered the loading speed, website owners have begun optimization of the web performance. Faster load time also means visitors get the information they need quickly.

More Satisfied Users

When the website is slow, the user will just move on to the next website. This will affect the bouncing rate of the site. The website is effective if it can make visitors stay on it and view other pages. The opposite is when visitors visit a page and leaves right away.

The loading speed also affects the satisfaction levels of the visitors. If the website provides a reliable and fast online user experience, then visitors will be satisfied with it. However, failure to provide a fast loading speed will make visitors abandon the website. And that’s why website owners must respect web performance to gain user satisfaction, and this is also an important reason why you should always look for the quickest web hosting when building a website.

Convenience for Mobile Users

As consumers shift towards mobile devices to browse the internet, it is important for website owners to ensure that mobile users have good online experience as well. At present, mobile internet is already at par with wired connections when it comes to speed. However, it is important for website owners to consider the screen size.

That’s why part of web performance optimization is to ensure that the design is responsive. Those way users will get the same user experience no matter what device they use to access the website.

As you can see, website speed is important. As a website owner, it is your responsibility to ensure that the performance of the website is optimized all the time. This can be done through various ways that include enabling of the browser caching, optimize images used, reduce redirects, and the use of a CDN, just to name a few.

It is important to monitor web performance on a regular basis. Failure to do so might result to lower search engine ranking and slower display speed. That’s why it is vital to ensure that the performance of the website is optimized all the time.

Improve your Website Performance through Load Testing

Having a functional and effective website is one of the best ways that a business can be able to reach its customers. You can use load testing to enhance the performance of the website so that your web visitors will have an easier time finding information and navigating the website.

Load testing is a process where a computing device or a software system is put on demand, and the response is measured. This is carried out so as to determine the behavior of the system under normal conditions, as well as peak times.

Load Testing Your Website

If you have a new website, there are a number of things that you should check, before going live. This is the testing period where some load testing can be used before consumers are referred to the website. This is aimed at ensuring that everything is working as required. As much there are so many DIY methods to creating websites, there are so many other technical aspects that will determine the effectiveness of a website.

Overwhelmed Website

While every business owner builds a website with the intention of getting quality traffic to the website, the amount of traffic can overwhelm your site. When there is too much traffic, you may realize that the loading of the pages becomes too slow. There may be images and other essential details that will not load when there so many activities running on your website. When there are many people trying to access your website at a go, it may have a negative impact on your website due to slower response times.

Importance of Load Testing

In order to avoid such occurrences, load testing is very important. You would need to ensure that all the graphics, pictures and other forms of content are loading as expected. There are different types of software load testing tools that you can use for this purpose or for testing your API. Load testing will check if your website is compatible with the various browsers and find the main reasons why a particular browser may be loading slower.

Increase Website Effectiveness

Once load testing has been done, there are several things that can be done to improve the effectiveness of the website. Web designers and graphic designers can be used to fix most of the common problems on a website. You should have a team that monitors the website at all times so as to ensure that customers are getting a great user experience.

Your website can work perfectly when there is nothing much happening. However, when there is too much traffic, it may slow down to a frustrating pace. Since you cannot do away with the traffic, hiring experts who understand load testing will be a big advantage. Professional experts will analyze your website and pick what is relevant and what is not. You should take advantage of the various load testing tools available on the market.