In layman’s terms, web performance is the speed in which the page are downloaded and shown on the web browser. Since the early years of the internet, site admins have tried to improve the speed of their download and display.
When web performance is optimized, you can expect improved loyalty among visitors, more satisfied mobile users, and higher ranking among search engines. And because optimization of the website results to less data downloaded, the operation of the website consumes less power. Below are some reasons why web performance is important.
Better Search Rankings
Google has stated that it considers the load time when ranking websites. It has become one of the factors used by the search algorithm to determine how to rank websites. Other factors include the authenticity of the website, and it’s content. But since the start Google has considered the loading speed, website owners have begun optimization of the web performance. Faster load time also means visitors get the information they need quickly.
More Satisfied Users
When the website is slow, the user will just move on to the next website. This will affect the bouncing rate of the site. The website is effective if it can make visitors stay on it and view other pages. The opposite is when visitors visit a page and leaves right away.
The loading speed also affects the satisfaction levels of the visitors. If the website provides a reliable and fast online user experience, then visitors will be satisfied with it. However, failure to provide a fast loading speed will make visitors abandon the website. And that’s why website owners must respect web performance to gain user satisfaction, and this is also an important reason why you should always look for the quickest web hosting when building a website.
Convenience for Mobile Users
As consumers shift towards mobile devices to browse the internet, it is important for website owners to ensure that mobile users have good online experience as well. At present, mobile internet is already at par with wired connections when it comes to speed. However, it is important for website owners to consider the screen size.
That’s why part of web performance optimization is to ensure that the design is responsive. Those way users will get the same user experience no matter what device they use to access the website.
As you can see, website speed is important. As a website owner, it is your responsibility to ensure that the performance of the website is optimized all the time. This can be done through various ways that include enabling of the browser caching, optimize images used, reduce redirects, and the use of a CDN, just to name a few.
It is important to monitor web performance on a regular basis. Failure to do so might result to lower search engine ranking and slower display speed. That’s why it is vital to ensure that the performance of the website is optimized all the time.